Social Media: The future of business and brands

A brand’s social media presence might have been trivial or irrelevant a few years ago; but in the past one year, it has become a necessity for every business’s survival.

Given the on and off lockdown in Pakistan, the shoppers had no choice but to shift to e-commerce, throwing Pakistan into the digital age a little too abruptly.

Social media became the new playing field for brands; it didn’t just become the prime advertising platform but the country’s go-to shopping destination

A strong digital presence is important for every business now; whether it’s retail or corporate.

In the past one year, more than 64% of businesses reported that social media has made a positive impact to their sales and brand image.

A company’s social media is usually the first thing a potential customer notices, so it’s important to make a good impression.

Your digital presence isn’t just aesthetics and visuals; but it’s also a great platform for sharing information, creating brand loyalty and being in efficient contact with customers, something that’s integral for every growing business.

So if you haven’t given thought to your social media presence, perhaps it’s finally time to step into the digital age.